As travellers, we always visit the tourist attractions first when we visit a new country. Most often, we miss out what the country really is all about behind the mask of tourism. Vietnam—enriched with coral islands, mountains, valleys, primal forests, plains crossed by countless rivers and emerald rice fields, has yet to been explored by most.
With the concept statement ‘Navigate the Hidden Charm’, the purpose was to guide people into the the areas not seen by many. Thus, the main image for the cover was selected with the faces hidden under the iconic conical hat. For each destination of the tour, precise coordinates are given along with imagery to that captures the experience in a compass frame.